How I Accidentally Discovered
The overwhelm and frustration you might be experiencing is completely normal...
In fact, I know it's completely normal because that is exactly how I felt when I first got started.
Before I started my career as a business strategist, I spent 35 years in academia and corporate (Yes that's right I did that) - teaching and designing courses at the university level and building business in corporate. To my surprise I felt when I finally went into a new business myself - all of the sudden I had to market what I did and show people the value that I was bringing, If you're anything like I was when I first started out, you know how challenging it is to start from scratch...
After struggling for months to get clients, I realized a BIG distinction. I realized how important it is to position yourself as an expert in your field.
You see when I was teaching at the University and building businesses in corporate, people wanted to learn from me because they knew I was the expert in what I did. And now I was seeing it happening in my new field, only I wasn't the go-to expert-other people were and they were getting all the clients... while I wasn't.
So...